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Meet the New York Water Rangers, the stars of an advertising campaign by environmental groups seeking to mobilize opposition to the natural gas drilling method known as hydrofracking.

New York Water Rangers
A promotion intended to counter the gas industry's plans for hydraulic fracturing in New York States.
The groups, including Riverkeeper, the Natural Resources Defense Council and Catskill Mountainkeeper, are trying to recruit New York State residents to call attention to what they view as the dangers of hydraulic fracturing and horizontal drilling as state officials write new regulations to govern such drilling. Timed to a rally held on Monday morning at the Capitol in Albany, the rangers want to stymie the gas industry's plan to drill extensively in the Marcellus Shale region upstate by sending a positive message: average citizens can enlist as rangers to help protect the safety of their water.

People can sign up at www.cleanwaternotdirtydrilling.org and pledge to "share my concerns with state leaders and tell my friends and neighbors about the dangers of dirty gas drilling." For extra appeal, the campaign encourages campaigners to don superhero costumes, like a cape and goggles.

"We're inviting New Yorkers to ‘rangerize' themselves by taking a photo in front of their favorite body of water," said Erica Ringewald, a spokeswoman for Environmental Advocates of New York. "The superhero gear they choose is up to them, as is the particular body of water, which could be a river or lake or even the kitchen sink."